(Help Unify Mankind and Nations) promotes and delivers workshops, training and consultancy involving diversity and inclusion. While you’re here, take a look at the amazing work being done by H.U.M.A.N. 2021 will certainly hold more challenges to face, but in the spirit of Christmas, many strive for a tolerant, inclusive community that will bring people together in the wake of the pandemic. This is something that, hopefully, everyone can agree on.
#Brighter FutureĢ020 as a whole has been a challenging year, and while frustrations are high it’s important to consider how we can work for a better future, and not misplace our negative feelings onto innocent people. them, which is only heightened by the language used in the press in relation to immigration and Brexit.
#RACIST H AND M AD TV#
Seeing a Black family featured on the beloved, traditional supermarket Christmas TV Ads may have inspired a frustrated, primal response of us vs. The fear of COVID-19 in the wake of social restrictions and financial unrest has seemed endless, causing people to isolate from loved ones with varying impacts on their mental health, livelihood and health.Īll of this combined has segregated individuals from their wider community. The outburst of public frustrations seen in the responses could be a direct result of a lack of community during lockdown. The narrative of ‘othering’ is prevalent in today’s media and often facilitates existing biases and prejudices that exist in our post-colonial society. Possible Rationale For The Racist Reactions Many social media commentators inferred the ad itself was a blackwash however as we know, Black British citizens have existed and contributed to British society for hundreds of years and their existence should be represented as such. The general interpretation of the comment above, and others like it, is that the use of “othering language” separates British people by race. Movements like #BlackLivesMatter have been putting pressure on industry giants for years to ensure ethnic minority’s voices are heard and inclusion is felt, and media portrays true reflections of British society. The drive for inclusivity in adverts is not as sudden as people may think either. While it is true that the British population is predominately ‘white’ however this has decreased marginally over the last decade. the UK is still mostly a ‘white’ country, no matter how many adverts you push down our throats we will continue to be so”. After the racist reaction to this year’s Sainsbury’s Christmas commercial, retailers have put their usual festive rivalries aside across two ad-breaks tonight to stand side by side with us too.” Racist Reactions & The Counter ViewĪs I read through tweets by social media users who responded to the Official Channel 4 Twitter post, one user said: “Really? ……. The supermarkets gave up their prime-time TV slots on Channel 4 to run Sainsbury’s “Gravy Song” advert and a message from Channel 4 which said “ Channel 4 stands up against racism. Supermarket such as Aldi, Asda, Co-op, Iceland, Lidl, Sainsbury’s, Tesco’s, Marks & Spencer’s and Waitrose showed solidarity against racist and for discriminated groups under the hashtag “StandAgainstRacism”. The story then developed further as, under Channel 4, major U.K.
Soon after the advert was released an overwhelming number of supportive comments were posted in response to the video defending the advert. Social media users came out against the video and in some instances declared they would boycott Sainsbury’s. One of the videos was met with racist comments as it featured a Black family.
#RACIST H AND M AD SERIES#
In Mid-November, Sainsbury’s released a series of Christmas adverts which featured three British families getting excited for the holiday season. Here we catch up on the developing story and what prompted this progressive reaction to racist reactions. Due to the overwhelming racist reactions to the Sainsbury’s “Gravy Song” advert, the U.K.’s largest Supermarket stores have joined together under the hashtag #StandAgainstRacism to show support for discriminated groups.
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